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THE DENIM HISTORY (part I)

“HE WHO LOVES ME, FOLLOWS ME” (for Spanish version scroll down) Until the 1930s jeans were strictly for working and were worn exclusively by country folk. They became respectable only in the 1950s when the Europeans began to import jeans from the Americans. In USA the pants’ social ascent began in 1847 when the 17-year-old Levi Strauss emigrated from his homeland Bavaria to New York to join his brothers ton run a goods store. As the California Gold Rush broke out in the 1850s he answered the call of the West, packing his bags with those famous bolts of sailcloth, which he used to fashion rugged work pants for miners. History took its course, with the original brown fabric being...

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Living Coral, color of the year 2019

Color is an equalizing lens through which we experience our natural and digital realities. This year, with technology and social media ever encroaching on our daily lives, Pantone thought it was the appropriate time to turn to nature and its beautiful colors. "Just as coral reefs are a source of sustenance and shelter to sea life, vibrant yet mellow, Pantone 16-1546, Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment”

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